About us

Welcome to Inside Clapham, Inside Battersea & Inside Balham.co.uk – in association with Essential Local Magazine.

Essential Local is an independent, locally based company whose aim is to provide a valuable and useful service for residents and businesses in the area.

We have made it easy for local people to find local businesses and services on their doorstep.  From hair salons to plumbers, kitchen designers to food delis, you can search for and find what you need at the click of a button or the turn of a page.

This is a truly local venture – here, you won’t have to trawl through miles of listings or adverts for companies on the other side of London.

Plus, you can also find out what’s on in Clapham, Balham and Battersea on our events pages, local restaurant and theatre reviews and masses of fun and useful articles written by local experts, from fashion to how to avoid the curse of the Wandsworth parking attendant….

About Us

Essential Local magazine is delivered free eight times per year to 15,000 households in Clapham, Balham and Battersea. Advertisements start from just £95 for a full colour quarter page (design included). Flyer printing (e.g. 5000 double sided, colour, A6 postcards for £105), web design (from £250), e-newsletters, and graphic design services are also available. Visit EssentialLocalMarketing for a full list of services.

If you are looking to promote your business in the most cost-effective way possible, please give us a call and ask us how we can help.

Contact Richard on 020 8675 7697 or 07985 642245.  Or, email him at [email protected]


“We’ve done three inserts and had a fantastic response.  Out of all our advertising we definitely recommend the selected drop in Essential Local.”

                                          = Liz Cranwell-Ward, Webbs Road Fine Art, (Art Gallery) SW11

“We’re very happy to be a regular advertiser.  The mag promotes us to an audience who’s local enough to visit the showroom, plus our advert’s not surrounded by hundreds of others.  Furthermore, we can directly attribute a number of contracts to our presence in Essential Local.”

                               = Jean Waller, Ferriby Group (Kitchen Design & Construction), SW11

“Essential Local is a great local mag and Essential Local Marketing’s websites, fliers, etc are very reasonable and they are great products. Plus they have  a great flyer distribution team. Well worth doing.”

= Janey Halliday, Fit For A Princess, (Personal Fitness) SW
“First of all, thank you for the marvellous work.  I’m very impressed with the writing, the style, the enthusiasm that transpired in this article and so on.”
                                                                            = Marek Lukomski, Decorate Wise, SW12

“I have placed advertisements in Essential Local for Art tuition over the last year and received a good response. (They have) made a big impact and produced enough enquiries to fill my Traditional Drawing Skills courses throughout the winter months. Many of those students have continued on with private one-to-one tuition here at the studio.

The fact that the classes are within walking/cycling distance is important, so the local advertising  factor was key.

Essential Local have been a pleasure to do business with, always helpful and friendly and I particularly like the design, layout and editorial quality of the publication.”

                                                                            = Melanie Wright (Artist and Art tutor), SW11

InsideClapham, InsideBalham and InsideBattersea.co.uk

In our 10 months since launching….

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